The final stage of the strategy process is defining your app’s roadmap. The goal of this process is to understand what your app could one day become and what it needs to be successful on day one. This day one version is often called your Minimum Viable Product (MVP). During this process, it can be helpful to write on a whiteboard all of the things you want your app to do. Then begin ranking these items by priority.
Consider what your app's core functionality will be, what is needed to gain users, and what can be added later.If there are some features you think users might want, they are likely great candidates for later versions.As you gain users with your MVP, you can solicit feedback on what additional features are desired.App monitoring (covered later in this article) can also assist in this process.