Why Branding Matters?


Stand Out in the Crowd!

A logo is much more than a piece of design and art. It does not only conceptualize your product and business but also is the first face of your vision. It may seem like a process, ungoverned by time and a fixed methodology but we follow a certain set of procedures that are not exactly hardbound but ensures a check at every step and reduces the chances of getting lost during the process. We highly believe that a good logo always starts on paper as it gives us the scope of going over hundreds of rejections before the final selection. Most importantly, every time one begins to draw on a fresh sheet, it allows them to start over rather than modifying the same concept.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

The concept once visualized on paper is then swiftly digitalized for further refinements to be worked upon by digital aids.We also follow a very scientific process of selection of colors based on different psychological tests, surveys, researches, and studies without losing the essence of the client's requirements.We always prefer to present the drafts of the logo in person to explain the vision behind it and strive to make the client feel a creative resonance with it and our team.We at all stages, including after a final draft from our side,accept feedbacks and work upon it to strive perfection and nothing less.Once the logo is finalized, we increase its usability by creating its package in various file types and documenting its colors and typeface.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

Your logo needs to be more than just stunning and unique.It’s your business conceptualized by design.From the first time a customer sees your logo, they need to automatically understand your values and mission.

And most importantly be drawn to it! Although it may seem like a daunting task, The Keller Creative has a painless, streamlined process to understand the underlying character of your business and create a logo that is a reflection of just that. In this post we will be taking you through our logo design process step by step.I hope it will give you insight into the care and attention we put into every design.

seo process

Sketches

As graphic designers spend more and more time on the computer, we feel this step is essential. Sketching with pen and paper allows for a certain amount of freedom that is vital to creativity.

We consider sketching a type of brain dump. Get everything out even if you know it’s unusable or cliché. Many of the times a “bad” idea may be the stepping stone to something great. We tend to sketch very quickly and loose. Instead of ending up with 10 refined sketches we’ll shoot for 100 loose concepts.

design process

Digitization

Once we feel we’ve exhausted all possible ideas we go back through the sketches and pick a handful to bring into the computer.The process of doing this evolves the designs even further.

It’s seldom that the final digital logo looks exactly like the sketch. We also add colour during this step after we’re satisfied with a black and white version first.

seo process

Color

Process of creating a logo is not that easy as often non-graphic designers think.A professional designer takes into account a host of aspects before coming out with a design concept. The use of colors, fonts, and other elements involves a lot of strategic thinking. The fact is that logo design aims at pleasing human senses.

Therefore, some Color psychology is also involved in creating logos. psychology is also involved in creating logos. When creating a logo, a professional logo designer will consider how people will react to the design. It is important to note that people bring their own prejudices in judging a graphic design for its impact. In other words, the psychology of logo design is a significant aspect of creating unique and memorable business logos.

seo process